Every home I list gets the same treatment — not a discount version of it. Here is exactly what happens once we agree on a price and a date.
Most of a buyer’s decision is made before they ever walk through the door. They scroll. They compare. They decide in seconds whether your home is worth a Saturday afternoon. Everything below exists to win those seconds.
A full shoot with a real estate photographer — wide interiors, correct verticals, windows that are not blown out. Shot at the time of day your home actually looks its best, which is rarely when it is convenient.
Photos are delivered edited and sized for MLS®, print and social, so nothing is cropped badly on the one place a buyer happens to see it.
A drawn, dimensioned plan of every level. Buyers use it to answer the question photos cannot — will my furniture fit, and does the layout work for how we live.
It also quietly settles size disputes before they become negotiation points.
Drone stills that show the lot, the roofline, the yard and what is actually around you — the park at the end of the street, how close the water is, how the block sits.
For homes where the setting is the selling point, this is often the photo that gets the showing.
A short, steady walkthrough in the order a buyer would actually move through the home. No music video edits — the point is for someone two provinces away to understand the flow before they book a flight.
A walkthrough before we shoot, room by room: what stays, what goes into storage, what gets moved three feet to the left. Most of it costs nothing and changes how every photo reads.
Where full staging is worth it, I will say so — and where it is not, I will say that too.
MLS®, REALTOR.ca, my site, and the syndication that follows — so your listing shows up wherever a buyer happens to be looking.
My own buyer list and the agents working your price range get it before the public does, while a listing is at its most valuable.
Straight reporting on views, showings and feedback — including the parts you would rather not hear, because that is what lets us adjust early.
No pressure and no presentation — just a conversation about your home, your timing and what it is realistically worth today.